![]() There were a few significant peaks of interest before then - one being an article about BTS ranking third on the list of Spotify’s most streamed artists - but the more notable moment arose when news broke about Brazilian singer Marília Mendonça being the year’s most streamed female artist, although it was only for one day. In fact, the biggest peak on day one doesn’t even occur until later in the evening, and spikes again the morning of day two. Whereas last year public interest began to taper off in the afternoon before spiking again the next day, this year engagements stayed relatively high for the entire period. This year saw a compelling increase - a similar amount of articles published, but over 179k engagements to those articles in the first two days. In 2020, Spotify Wrapped was written about 1.4k times and garnered over 85k engagements. Spotify Wrapped is always published during the first week of December, so we compared the public interest levels of the first 48 hours after it was released for 20. Public interest to Spotify Wrapped was higher in 2021 than in 2020 ![]() It’s because of this personalization that makes content about it so buzzworthy online.įor this reason, we explored the Spotify Wrapped content in 2021 to see how engagement compared to 2020, and highlighted the entertaining memes that flooded social media platforms. Wrapped is more than just a curated yearly playlist - it’s a personalized report that looks into the depth of each user’s listening habits. While other audio platforms such as Apple Music try to compete, even with all its resources, Spotify remains the King. This eye-popping moment shows how the Wrapped feature has become even more successful, but it’s additionally notable because we’ve seen less engagement to most events overall in 2021. In 2021, public interest in Spotify Wrapped more than doubled compared to 2020, which was otherwise a record year. What’s different this year? How much we cared. This year’s Wrapped experience is full of insights on the artists, songs, genres, and podcasts that defined your listening in 2021-all created just for you.For the sixth year in a row, Spotify Wrapped has revealed the top artists, songs, genres, albums, and podcasts that millions of users around the world were discovering and celebrating. We’ll also be celebrating Wrapped on Spotify Greenroom -with private, password-protected rooms for top fans to hear directly from their favorite creators about their own Wrapped results for the year-as well as with special Wrapped episodes of two of our biggest live shows, “ Most Necessary Live ” and “ LOREM Life. Check out Spotify for Artists and Spotify for Podcasters to learn more. Creators will be able to dive into all the ways their fans listened this year through their own individualized Wrapped microsite experience. What’s more, we’re also rolling out our Wrapped creator experience for podcasters and artists today. Additionally, for the very first time, we’re rolling out Spotify Clips for podcasts, so fans will be able to view special “thank you” messages from some of their favorite podcast hosts by visiting that show’s page on Spotify.Įligible users can access their personalized Wrapped experience today, exclusively in the Spotify mobile app (iOS and Android). These videos will appear if fans have a song by one of the participating artists in their “Your Top Songs 2021” or “Your Artists Revealed” playlist. ![]() ![]() Plus, we’re adding a special surprise: videos from more than 170 creators thanking fans for having them in their Wrapped. 2021 Wrapped: Blend – Compare your music taste in 2021 with a friend and get a blended playlist, as well as access all of the ones that you’ve already created.A Look Back at 2021 – Music and podcasts that contextualize the year of 2021.The Best of 2021 – Data-driven and editorially curated music playlists to jump back into the best songs of 2021 in every genre.Best Episodes of 2021 – Curated selection of top podcast episodes throughout the year.Best New Podcasts of 2021 – Data-driven selection of new podcasts from inspiring creators that are pushing boundaries.Top Tracks & Artists of 2021 – Data-driven playlists that feature music from the top artists globally and in your local market.Your Artists Revealed – Helps fans deepen their connections with creators by giving them personalized podcast episodes and songs featuring their top artists of the year.Your Top Songs 2021 – One of our most popular playlists takes you down memory lane and lets you rediscover your most listened to songs of the year.Additionally, now available on Spotify is the 2021 Wrapped hub, which features a variety of personalized, data-driven, and editorially curated content.
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